Filson | North Cascades
A cinematic collaboration showcasing the grit, danger, and precision of those who keep the mountains open, and the gear that stands up to it.
Work. Weather. Wilderness.
Filson was built for it.
We want to tell a true story of grit and heritage following the Upriver Rockfall Mitigation team. Patrick Martin is a third-generation rock scaler that clears rockslides and stabilizes cliffs in the North Cascades - where Filson was founded.
Through their work, we see Filson gear not as fashion, but as life-saving equipment trusted where failure isn’t an option.
(sample social media video)
Why Filson?
This story brings Filson back to its roots.
From logging camps to modern cliff faces, the same spirit drives the work.
Authentic. Durable. Unstaged.
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Founder
Third-generation rock scaler and expert at rockfall mitigation, explosives, and debris clearing.
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Former Firefighter
New to the crew, using direct experience from years as a firefighter in Bellingham, WA and one of the few women in rock scaling.
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Veteran Rock Scaler
Been doing this his whole life, there’s nothing he can’t do.
Make it stand out.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
